This project ran on a very impacted schedule, but somehow managed to go through three project managers and several IAs like so much Kleenex. I was brought in midway and asked to play a versatile role: Act not only as an IA, but to be a UI and visual designer as well. I worked with a great team of people and learned a lot on this job. Much of the work was not implemented by the client, but fortunately for them, they were wise enough to snag Mike Monteiro, the Design Lead on this job, to be their Creative Director a few months later.

For this redesign we focused on the conceptual model, ontology, and site architecture, collaborating closely with key strategists from Snapfish. Some of our solutions:

Album creation featuring drag and drop functionality so you can literally grab the pictures you want in your album and see it taking shape. It would have been the ideal, but we decided to go with a click-and-add model instead in a compromise with the client. Luckily, it still tested well in user testing.

The multi-renaming and addition of your notes for each photo in your album.

Copy Library : Conceptually, we came to the conclusion that photographs are copies of an original. Photographs sit in photo albums and you arrange your photo albums on shelves. Shelves sit in a library, and that is the uber-collection of all your collections.

After the successful completion of a task by the user, you have to reward and reassure them that they are all done. The congratulations page offers useful, contextual exits for the user in addition to the end-of-task messaging.

Snapfish.com store : We wanted to be able to feature on all products one of the user's designated favorite photos or one of the photos from their most recently viewed albums or rolls. Features we fought to have: visible shopping cart with running total, cross-selling of products,"you're shopping with this photo" and the use of that photo on all the products pictured on the page.