Hero Events provides premier event
management services and expertise to handle every detail of
a corporate event. Elegance and fun always coexist happily
at their fêtes, and I wanted to be able to parlay this
feel into their leave behind. Inside this package, they wanted
sheets to describe themselves, their company history, their
skillset and combined experience. Also, they were hoping to
be able to get some additional company stationery from the
same run as well.
Based on their existing branding
with its chocolate brown and black duotones, I decided to
extend the feel of tasteful simplicity to their press kit,
too. For the folder, I used a beautiful heathered brown vellum-finished
cover stock, overprinting it with black. Although one ink
color was used, the net effect is still very rich.
From the same sheet as the folder,
I also managed to squeeze in a bookmark and two notecards
which would be used as thank you cards or for any other correspondence.
For the information sheets that describe the company, I used
a sandstone-colored, flecked and recycled paper in a smooth
finish. I wanted the elegance and quality of the material
and its substantive weight in hand to translate to the kind
of excellence in service which Hero Events provides.
Dimensions: 0.23" x 9"
x 6", closed; 9" x 15.25", open