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Agency: Mosspink Design
Client: Hero Events
Project: Press Kit
Role:

Creative Lead
Project Manager


Hero Events provides premier event management services and expertise to handle every detail of a corporate event. Elegance and fun always coexist happily at their fêtes, and I wanted to be able to parlay this feel into their leave behind. Inside this package, they wanted sheets to describe themselves, their company history, their skillset and combined experience. Also, they were hoping to be able to get some additional company stationery from the same run as well.

Based on their existing branding with its chocolate brown and black duotones, I decided to extend the feel of tasteful simplicity to their press kit, too. For the folder, I used a beautiful heathered brown vellum-finished cover stock, overprinting it with black. Although one ink color was used, the net effect is still very rich.

From the same sheet as the folder, I also managed to squeeze in a bookmark and two notecards which would be used as thank you cards or for any other correspondence. For the information sheets that describe the company, I used a sandstone-colored, flecked and recycled paper in a smooth finish. I wanted the elegance and quality of the material and its substantive weight in hand to translate to the kind of excellence in service which Hero Events provides.


 
Dimensions: 0.23" x 9" x 6", closed; 9" x 15.25", open
Folder: Die-cut, scored, glued. 80# cover, Quest Stone, vellum. Black ink.
Inserts: 8-up on sheet. 80# text, Proterra Sandtone, smooth. PMS 2605, PMS605, and PMS black inks.
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