Hero Events hired me to help them put together the print media for a holiday party they were coordinating for Juniper Networks. Tight time and money constraints required innovative solutions to the many items they needed for the event, including a die-cut CD case which held a CD of holiday music and which doubled as the invitation. Other items I designed for the event included various inserts for the CD case, posters for the Juniper Networks offices, and signage for the night of the party (including gobo signage).

The party's theme was Wish upon a Star so we ran with the celestial theme. With no budget whatsoever for images, I used the star-shaped characters from Zapf Dingbats and outlined them for a retro-looking holdiay look which I applied across everything. In order to optimize on printing, I ganged all the printed matter (drink tickets, RSVP card, and hotel information on the same sheet as the CD case.

When choosing colors, Juniper Networks wanted to stay away from the traditional red and green out of respect to people who celebrate Kwanzaa and Hanukkah. I settled on Juniper's official PMS blue since it's already a color known to everyone in the company, and, when screened back it becomes a lovely wintery blue. Instead of a harsh black for the text color, I chose a rich, dark brown. I chose to print on a gloss white cover stock and utilized a matte varnish on top so that some of the stars would glimmer in the areas where the varnish did not print. Not only did the matte varnish add a nice feel to the piece, the play of matte and shine really gave the invites a sparkle that really spelled "party."